Airport Business

JUN-JUL 2018

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6 airportbusiness June/July 2018 INSIDE THE FENCE Joe Petrie Editor-in-Chief The Rashomon Effect Believe it or not, but the next 10 years are probably going to be the most transformational this industry is ever going to see. With the advent of automation, our cities are poised to be filled with self-driving cars; and inside the fence, we're likely going to see self-driving tugs, loaders, fuelers and even planes making airline operations run efficiently. Operations inside the terminal will revolutionize how people travel. Automated security lanes, instant food ordering, wayfinding with smartphones, digital signage entertaining passengers and self-drop bagging and ticketing will provide an incredibly efficient operation and increase the passenger experience tenfold. It's excited to look at all the possibilities building next-generation airports, yet there's something unforeseen it may hinder. How will this impact the next generation of leaders? The traditional path of airport leadership starts with a love of aviation, followed by an aviation career study, then a job either at an FBO, airline or airport working in operations. But if we take away the operations, staff, how do you work your way up in the field? During a panel discussion on automation at airports at the recent ACC/AAAE Planning, Design & Construction Symposium in Denver, JetBlue Market Planning Manager Liliana Petrova told the audience how she dislikes it when people say those jobs will go away because they won't. They will just change as those workers will be doing coding as opposed to traditional aviation jobs. But this change takes the aviation out of airports. In fact, the perquisite for enjoyment of aviation could even be moot, given coding skills could outweigh knowledge of how aviation actually works. And if you take a love of aviation out of the picture, then airports and airlines are competing against major tech companies or other prestigious private sector fields where arguably a talented coder could make more money and, on their heads, tend to offer showier career paths than mid-level government bureaucracy position. Airport automation isn't something to be stopped or demonized. Technology should be embraced, not shunned. But with the industry already facing a major talent crisis, the time is more important than ever to find out how to appeal down to the high school levels to build a talent pipeline to ensure strong and dedicated leaders in years to come. Otherwise we're going to see a bigger shift in aviation, which isn't going to be quite as exciting. ONLINE EXCLUSIVES • Your Aviation Business: Trademark Tips for Protecting Your Brand When it comes to your aviation business, what's your most important brand asset? Your business name. Think about it: it's your name that people share when referring you to friends and colleagues and when searching for reviews of you online. But if you don't hold the federally registered trademark for your business' name, you're putting your aviation business' brand, reputation and bottom line at risk. www.AviationPros.com/12408542 • 5 Major Trends That Will Spark Airport Screen Evolution Airport screens are ripe to undergo a wave of technology transformation; a leap forward akin to the advancements that overtook your computer screen, mobile device and living room TV. New systems and processes will transform airport screens into dynamic vehicles that carry meaningful, valuable, relevant content. www.AviationPros.com/12407931 Regional Airline Association @RAAtweets Alaska Airlines marked a milestone on Mother's Day, as one of its West Coast flights became the first (Alaska Airlines) to be flown by two black women. NATCA@NATCA The nation's ATC system is losing controllers faster than it can hire people. #NATCA President @PaulRinaldi: "If we don't have enough controllers to open all the positions and we have to combine up positions we have to reduce the capacity." PPG EcoBiz News@PPG- pearson #DYKT Through Partners in Project Green Community Restoration Events, @TorontoPearson employees and neighbours have helped plant almost 10,000 plants in conservation areas across the GTHA since 2009? https://bit.ly/2s93t3h @MissiNewsRoom PUBLISHER: Missy Zingsheim Missy@AviationPros.com 920-563-1665 EDITOR-IN-CHIEF: Joe Petrie Joe.Petrie@AviationPros.com 920-563-8370 SENIOR EDITOR: Benét Wilson BWilson@AviationPros.com 443-838-7033 SALES National Accounts Manager / West Coast: Michelle Kohn 800-547-7377 x3344 Michelle@AviationPros.com National Accounts Manager / East Coast: Greg Szatko 262-473-9238 greg@AviationPros.com PRODUC TION Art Director: Rhonda Cousin Production Manager: Carmen Seeber cseeber@southcomm.com CIRCUL ATION Audience Development Manager: Debbie Dumke SOUTHCOMM BUSINESS MEDIA CFO: Bob Mahoney CEO: Blair Johnson VP, Production Operations: Curt Pordes VP, Technology: Eric Kammerzelt Executive Vice President: Gloria Cosby VP Marketing: Gerry Whitty Director of Digital Business Development: Lester Craft List Rentals: Elizabeth Jackson email: ejackson@meritdirect.com phone: 847-492-1350 ext. 18 • fax: 847-492-0085 Subscription Customer Service 877-382-9187; 847-559-7598 Circ.AirportBusiness@omeda.com PO Box 3257 • Northbrook IL 60065-3257 Article reprints • Brett Petillo Wright's Media 877-652-5295, ext. 118 bpetillo@wrightsmedia.com Airport Business (USPS 001-614), (ISSN 1072-1797 print; ISSN 2150- 4539 online) is published 8 times per year in Feb/Mar, April, May, Jun/Jul, Aug/Sep, October, November and Dec/Jan by SouthComm Business Media, LLC. 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