Airport Business

JUN-JUL 2018

The airport professional's source for airport industry news, articles, events, and careers.

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ADVERTORIAL AUDIOVISUAL EXPERIENCES IMPROVE THE PASSENGER EXPERIENCE INTEGRATED TECHNOLOGY SOLUTIONS LEAD TO BETTER OUTCOMES. AVIXA™ is the Audiovisual and Integrated Experience Association, proud sponsor of the 90th Annual AAAE Conference & Exposition. At the April AAAE Conference in San Diego, AVIXA hosted a roundtable conversation with airport executives and designers about the role of audiovisual technology in today's airports—and tomorrow's. Airport Business Editor in Chief Joe Petrie moderated the discussion, drawing on participants' real-world insights into using audiovisual and digital solutions to improve operations and enhance the passenger experience. "Customers want to be informed and efficiently provided information as they go through their journey," said Bridget Rief, Vice President of Planning and Development for the Metropolitan Airports Commission, Minneapolis-Saint Paul International Airport. "It's not about digital signs anymore, it's about the digital sign that provides the information they want, where they want it, and when they need it, specifi cally tailored to them. That's the direction we're heading in." From wayfinding to flight information displays, and from digital signage to architectural video walls showing custom and branded content, audiovisual experiences are the way forward in virtually every industry you can think of. Following are excerpts from the roundtable conversation at the AAAE Conference. WHY AUDIOVISUAL EXPERIENCES IN AIRPORTS? J.C. Arteaga, Associate Vice President at HNTB and architect of record for the South Terminal at Orlando International Airport: "We are in the era of technology and communication. Airports are no longer places where you just go and travel. You go there and you socialize, work, connect, and entertain. The audiovisual experience plays a vital role." Michael Clow, AvPORTS Management LLC, Manager of Terminal A at Newark Liberty International Airport: "Everybody walking around the airport…has their phone. We have signs everywhere that tell people how to get where they're going, but they don't see them because they are concentrated [on their phone]. If we could put that information [somewhere] that attracts their attention, we would enhance their experience, getting them where they need to go much faster, and in a better manner." Jeff Roach, Airport Manager at Fairbanks International Airport: "It mirrors their expectation at home and in the workplace. It doesn't matter if you're a small airport or the largest airport in the country, the expectation is that the traveler can get the information they want and need at a moment's notice. This expectation also includes quality. They're looking for big screens, ease of information, interactivity. It's a world of high expectation for our traveling public today." HOW DO AIRPORTS INTEGRATE AUDIOVISUAL SOLUTIONS INTO THEIR PLANS? Michael McElvaney, Director at LeighFisher: "In order to meet the expectations of not only the public, but the airport that is trying to achieve those expectations, it's important to incorporate the technology in the planning side of things, the design, using say, 4D classes to actually understand the space requirements. Is it large enough? Is it small enough?"

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