Airport Business

JUN-JUL 2018

The airport professional's source for airport industry news, articles, events, and careers.

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16 airportbusiness June/July 2018 MARKETING Perry manages social media and media relations by himself, but he does have a social media assistant and gets help from the city's public information officers. In the end, any airport can talk about its restaurants, free wi-fi, or pet therapy program, which are amenities found at many airports these days, said Hollywood Burbank Airport's Sugars. "The thing we feel distinguishes us from other airports is our convenience. Our passengers are always telling us they love how easy is to get in and out of here," she noted. "From our location near the interstate, to parking, to the security lines, to getting to your gate – the traveling experience here is one of the smoothest you'll find anywhere. In fact, our official tagline for all marketing material is `Convenience Elevated.'" Support from the top is key for marketing an airport, said Sugars. "Make sure you have full support from executive management Tina Williams is the manager, business development, partnerships & advertising for Toronto Pearson International Airport. Greater Toronto Airports Authority Marketing decisions at Toronto Pearson International Airport occur after analysis of customer touch points throughout the facility. DEDICATED TO HELPING BUSINESS ACHIEVE ITS HIGHEST GOALS. HE FLEW THROUGH FOG ALMOST AS THICK AS AN FAA REGULATIONS BOOK. Rear Admiral Richard E. Byrd didn't know what was coming – heck, he couldn't even see the ground. But his goal was to reach the North Pole. And he found a way to make it happen. That's the attitude we admire at NBAA. It's why we've compiled hundreds of resources for our members. So whether it's higher profits, greater efficiency or more customer visits, we monitor the conditions so you can keep your sights set on your goals. Because business aviation enables people to reach places they otherwise couldn't. And at NBAA, we enable business aviation. Join us at nbaa.org/join. www.aviationpros.com/10136338

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