Airport Business

APR 2018

The airport professional's source for airport industry news, articles, events, and careers.

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INSIDE THE FENCE Joe Petrie Editor-in-Chief Everybody Needs Reverse Polarity One of the biggest challenges we see in the publishing world is the impact of click farms. The name is innocuous, but it's a big challenge for publishers because it can create some massive issues. For those of you who don't know, a click farm is a tactic undertaken by less scrupulous outfits who hire agencies to drive a ton of traffic to their website. It's not "real" traffic per say, but a room full of people and computers, clicking on the same sites or stories repeatedly to artificially inflate numbers so they can create the illusion of value of using their outlets for advertising purposes and to increase ad rates. A trained eye can spot a click farm. They tend to drive traffic during a specific timeframe and create numbers that are suspiciously high. Marketers hate the click farmers because it wastes their money. Those of us in editorial hate it because it creates an illusion of demand. An editor can waste a lot of time trying to get on trend stories, which really aren't trends, but they didn't know better because they looked at their competition's numbers on face value. We recently featured a story in our daily newsletter about Vance Brand Municipal Airport in Longmont, Colo., seeing their noise complaints soar in 2017. That's a concern for any airport, but when they drilled down into the numbers, airport leaders found 825 complaints were filed by one man alone. That's right, one man alone complained about noise at the airport on average 2.26 times each day. Now I'm someone who isn't afraid to file grievance, but 2.26 times per day on the same topic almost puts a Russian bot targeting social media posts to shame. One man put his thumb on the scales hard enough he almost tipped the conversation. Had that information not been shared correctly with the media, it would make the issue look much worse than it might seem and create headaches for the airport that might not be as big as they really are. We live in an age of data. It's more important than ever to get to the granular level and sharing information with the public so you don't get trapped in a false reality. It's the best defense you have against spending time and resources fighting an issue not as dire as it may seem. MSP Airport@mspairport Our first round of concession updates are in the books, now it's on to round 2! Some exciting new concepts have been announced, including @ bluedoorpub`! Visit https://reimaginemsp.com/dining/ for more info. IATA@IATA The current economic cycle is the 3rd longest we have lived through. #Aircargo has benefited. No signs of it ending BUT rising protectionism, high levels of debt and a decline in trade growth pose a risk. Brian Pearce #IATA Chief Economist #IATAWCS TransportationGov@USDOT Secretary Chao: New projects to rebuild and revitalize our nation's #infrastructure will require skilled engineers, mathematicians, and other technical professionals. Women are still underrepresented, holding only 24 percent of related jobs. #WomensHistoryMonth ONLINE EXCLUSIVES • Capital Improvement Programs Benefit from Asset Management Solutions Enterprise asset management (EAM) is a strategic, systematic process of operating, maintaining, upgrading and expanding physical assets effectively throughout their life cycles. By incorporating business and engineering practices, airports and public agencies can more effectively plan and deploy capital investments. www.AviationPros.com/12399944 • A-Safe CEO: Tax Cuts and Jobs Act Could Have a Significant Impact on Business A-Safe CEO Paul Barlow shares his take on how the federal Tax Cuts and Jobs Act (TCJA) could have a significant impact on suppliers to the aviation industry by helping successful companies expand and invest in new technologies. www.AviationPros.com/12397155 Airport Business Published by SouthComm Business Media, Inc. PO Box 803 • 1233 Janesville Ave Fort Atkinson WI 53538 920-563-6388 • 800-547-7377 VOL. 32, NO. 4 PUBLISHER: Missy Zingsheim Missy@AviationPros.com 920-563-1665 EDITOR-IN-CHIEF: Joe Petrie Joe.Petrie@AviationPros.com 920-563-8370 SENIOR EDITOR: Benét Wilson BWilson@AviationPros.com 443-838-7033 SALES National Accounts Manager: Michelle Kohn 800-547-7377 x3344 Michelle@AviationPros.com National Accounts Manager / East Coast: Greg Szatko 262-473-9238 greg@AviationPros.com PRODUCTION Art Director: Rhonda Cousin Production Manager: Carmen Seeber cseeber@southcomm.com CIRCULATION Audience Development Manager: Debbie Dumke SOUTHCOMM BUSINESS MEDIA CFO: Bob Mahoney CEO: Blair Johnson VP, Production Operations: Curt Pordes VP, Technology: Eric Kammerzelt Executive Vice President: Gloria Cosby VP Marketing: Gerry Whitty Director of Digital Business Development: Lester Craft List Rentals: Elizabeth Jackson email: ejackson@meritdirect.com phone: 847-492-1350 ext. 18 • fax: 847-492-0085 Subscription Customer Service 877-382-9187; 847-559-7598 Circ.AirportBusiness@omeda.com PO Box 3257 • Northbrook IL 60065-3257 Article reprints • Brett Petillo Wright's Media 877-652-5295, ext. 118 bpetillo@wrightsmedia.com Airport Business (USPS 001-614), (ISSN 1072-1797 print; ISSN 2150- 4539 online) is published 8 times per year in Feb/Mar, April, May, Jun/Jul, Aug/Sep, October, November and Dec/Jan by SouthComm Business Media, LLC. Periodicals postage paid at Fort Atkinson, WI 53538 and additional mailing offices. POSTMASTER: Send address changes to Airport Business, PO Box 3257, Northbrook, IL 60065- 3257. Canada Post PM40612608. Return undeliverable Canadian addresses to: Airport Business, PO Box 25542, London, ON N6C 6B2. Subscriptions: Individual print subscriptions are available without charge to qualified subscribers in North America. Complimentary digital subscriptions are available to qualified subscribers world wide. Please visit www.aviationpros.com and click on "Subscribe". Publisher reserves the right to reject non-qualified subscriptions. Subscription prices: U.S. $37 per year, $74 two year; Canada/ Mexico $64 per year, $111 two year; All other countries $91 per year, $170 two year. All subscriptions payable in U.S. funds, drawn on U.S. bank. Canadian GST#842773848. Back issue $10 prepaid, if available. Printed in the USA. Copyright 2018 SouthComm Business Media, LLC. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recordings or any information storage or retrieval system, without permission from the publisher. SouthComm Business Media, LLC does not assume and hereby disclaims any liability to any person or company for any loss or damage caused by errors or omissions in the material herein, regardless of whether such errors result from negligence, accident or any other cause whatsoever. The views and opinions in the articles herein are not to be taken as official expressions of the publishers, unless so stated. The publishers do not warrant, either expressly or by implication, the factual accuracy of the articles herein, nor do they so warrant any views or opinions offered by the authors of said articles. 6 airportbusiness April 2018

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