Airport Business

FEB-MAR 2018

The airport professional's source for airport industry news, articles, events, and careers.

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PARKING 30 airportbusiness February/March 2018 the reserved space and then heads to the gate. Some systems even include signage above spaces that display the name of the person who reserved it. "Parking reservations solutions provide a wonderful customer expe- rience by allowing travelers to select and pay for their parking before they even head to the airport," said Theresa Hughes, chief executive officer of Chauntry, a provider of res- ervations technology. "This elimi- nates the uncertainty of whether there will be parking available near their terminal and removes the hassle of using pay machines or waiting in payment queues." Some reservations systems also offer loyalty programs through which airports can allow customers to earn points whenever they park in an air- port parking facility. Those points can be redeemed by customers for parking discounts or other rewards and the more frequently drivers uti- lize a particular parking facility, the more rewards they earn. "Airports rely on their parking facilities to generate revenue, but they often face stiff competition from discount satellite lots," said Hughes. "Reservations loyalty pro- grams can help airports build the brand loyalty they need to attract parkers who may otherwise use competing lots, while at the same time generating repeat business." SOFTWARE Software is also an important ele- ment of the parking technology story. Obviously, all of these new technolo- gies need software to operate prop- erly, but recent years have also seen the introduction of third-party soft- ware packages designed to help air- port parking administrators get the most out of all of their parking tools. According to Gorm Tuxen, pres- ident and CEO of IPsens, a parking software management and services company, airports that rely heav- ily on parking technology should consider utilizing maintenance monitoring software. The software is designed monitor parking equip- ment, such as parking sensors, to monitor performance efficiencies and warn administrators when a piece of equipment isn't operating properly. Maintenance monitoring software allows streamlining of the preven- tative system maintenance procedures, allowing prob- lems to be fixed remotely in many cases before dispatch- ing expensive field service personnel. It also provides on-going history of the per- formance of the hardware over time. "As essential as tech- nology is to our lives, equip- ment does break down," said Tuxen. "Maintenance monitoring software is like having a crystal ball. It auto- matically tells you when you have a problem because it's constantly monitoring the performance of all of the air- ports parking technology." Tuxen said the park- ing industry is also on the cusp of an impending trend that will provide important benefits to airports: the use of open source software to manage parking tech- nologies and systems. Traditionally, when airports have purchased parking equipment, they have been at the mercy of the software that comes with it. Often they find that the equipment and software design parameters are strictly focused on stand-alone parts of parking opera- tions and not so much on integrating data from different parking hardware manufactures or making data an integral part of overall airport man- agement systems such as security, congestion management and high level airport resource management platforms. It's an issue that is com- mon across industries: companies that are great at developing hardware and software for a narrow niche often lack the ability to create tools that can easily share data platforms. That's why open source parking technology will be so exciting. With open source technology, equipment providers allow third-party software providers and developers to offer soft- ware that will make their data work better as an integral part of their overall operations IT design and operations management. "Airport parking departments won't be constrained any longer by software that was designed to man- age 'just parking operations' " said Tuxen, "With open sourcing everyone wins: airports get better data and the ability to monitor equipment perfor- mance; equipment providers benefit because their tools work better; and airport enterprise opera- tions also obviously win." The Power of Experience E n suring O p erational C o ntinuity For more information contact: j.silvester@vrhcorp.com O r call u s at 20 1 8 71-4422, www.vrhcorp.com A CY E WR H PN I SP J FK LGA P HL S WF T EB F RG www.aviationpros.com/12396386 ABOUT THE AUTHOR Bill Smith is a public relaƟons consultant serving the parking industry, as well as a contribuƟng editor to Parking Professional magazine. He can be reached at bsmith@smith-phillips.com. Bill Smith

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