Airport Business

FEB-MAR 2018

The airport professional's source for airport industry news, articles, events, and careers.

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Page 27 of 43

PARKING 28 airportbusiness February/March 2018 By Bill Smith The Promise Of Parking Technology For America's Airports Investing in parking technology allows airports to provide a better traveler experience and increase revenues. In light of the important role of parking, it shouldn't come as a surprise that many airports are investing in technology designed to provide a better parking experience while making park- ing more manageable. The technology revolu- tion that has transformed our day-to-day lives has reached the parking industry, and airports are reaping the benefits. "The parking industry is in the midst of a parking revolution that has seen the introduc- tion of numerous exciting new parking tech- nologies," said Dan Kupferman, director of Car Park Management Systems for Walker Parking Consultants. "Technology has made parking more efficient, more precise and easier to operate. It's also making parking more customer-friendly than ever before, which is great news for travelers. "Airports are competing for business like never before and airport administrators are finding that parking can deliver that competitive edge," con- tinued Kupferman. "Owners are often surprised at how much better the parking experience can be thanks to technology. There are so many tech- nological tools to choose from, including parking access and revenue control, parking guidance sys- tems and license plate recognition, to name just a few. Implementing one or more really can make a major impact –on both the customer and the bottom line." ACCESS AND REVENUE CONTROL Parking access and revenue control systems (PARCS) have long been cornerstone of airport parking systems. PARCS equipment controls who enters and exits parking facilities, while at the same time manag- ing how users pay. Today's PARCS equipment can accept cash, credit cards, loyalty program IDs and many other types of credentials. PARCS is also the key to of one of the most exciting new trends in parking: frictionless parking. Frictionless parking permits drivers to park without interacting with traditional payment systems and it revolves around a suite of technologies built on top of a parking access control system, such as license plate recognition (LPR), barcode readers and reser- vation software, that make parking seamless and interactive by removing the need to stop at gates to enter or stop at exits to pay. Parkers just drive in and out as they wish and the system recognizes the vehicle, associates it with a previously gener- ated credential and bills the driver or credits it to a permit, often through a smartphone. "Modern PARCS equipment offers simple and seamless entry and exiting to and from airport parking facilities," said Michael Flanagan, vice president of Sentry Control Systems, a leading provider of parking technology. "Frictionless parking, in particular, offers travelers an effort- less and incredibly quick and convenient park- ing experience." According to Flanagan the convenience offered by modern PARCS equipment can offer on-airport facilities a competitive edge over less costly satellite lots. And for travelers who already choose airport parking over satellite lots, fric- tionless parking can help migrate parkers from a transactional and anonymous relationship to P arking is an extraordinarily important asset for America's airports. From the travel- er's perspective, parking can have a huge impact on their satisfaction with the travel experience provided by a particular air- port. For airports, parking is typically an important source of revenue. In fact, many airports earn more from parking than they do from gate fees. Parking guidance is particularly beneficial in airport parking because it can significantly reduce the amount of time it takes for a traveler to find an available parking space close to the proper terminal. INDECT USA

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