Airport Business

MAY 2017

The airport professional's source for airport industry news, articles, events, and careers.

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Page 48 of 59

FACILITIES MANAGEMENT May 2017 airportbusiness 49 immigration processing. This reduces passen- ger frustration by creating realistic wait-time expectations. Retail Ensuring that passengers experience a quick and easy passage through the first stages of their journey increases positive passenger experience at the airport. The less time passengers spend in airport processes, the more they will enjoy a more stress-free and pleasant travel experi- ence in the concession area, directly increasing non-aviation revenue. With the extensive knowledge, this system provides about how passengers spend their time in concession areas, retailers can document mar- keting initiatives and have valuable information that helps improve and optimize services, such as resource allocation, product placement and variety as well as performance benchmarking. How it works The sensors detect mobiles devices, such as smartphones and tablets. By identifying the devices as they pass multiple sensors, specific and accurate statistical informa- tion, such as travel times, dwell times and movement patterns become available. The sensors are independent of light, work 24/7, require no maintenance and do not interfere with existing Wi-Fi networks. Both real-time and historical data are presented in a web- based user interface with a series of dashboards with inter- active widgets, KPI graphs, Sankey diagrams and more. Data can be extracted through various output facilities, including an open API-interface, allowing for easy and rapid integration into existing management systems. Sensors versus iBeacons In order for iBeacons to work as a flow measurement tool, they require that passengers download a mobile app. As mobile device-detecting sensors automatically detect mobile devices with Bluetooth or Wi-Fi enabled, without traveler interaction, the penetration rate is significantly higher (40 percent) than with iBeacons (1 percent). Mr. Carstens is the MarkeƟng Manager for BLIP Systems, producers of the sensor agnosƟc BlipTrack soluƟon. From pedestrian and vehicular queue and flow management, to advanced capacity forecasƟng, BlipTrack provides decision-makers in airports, road traffic, amusement parks, train staƟons and ski resorts with visibility and other necessary tools to opƟmize staffing resources and improve revenue, while maintaining a high level of customer service. ChrisƟan Bugislaus Carstens, MarkeƟng Manager, BLIP Systems ABOUT THE AUTHOR With sensors that measure the movement of passengers' mobile devices, airports can generate a cohesive passenger experience picture, including accurately measuring and predicting wait times, while simultaneously providing data about how passengers move and use the airport. Blip Systems

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