Airport Business

MAY 2017

The airport professional's source for airport industry news, articles, events, and careers.

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FACILITIES MANAGEMENT May 2017 airportbusiness 47 MEASURING PASSENGER FLOW USING MOBILE DEVICE MOVEMENT DATA A recent Expedia survey found that 94 percent of leisure trav- elers travel with a mobile device, meaning that data collection from mobile devices can accurately provide hard numbers of a significant percentage of travelers. With sensors that measure the movement of passengers´ mobile devices, airports can generate a cohesive passenger experience picture, including accurately measuring and pre- dicting wait times, while simultaneously providing data about how passengers move and use the airport. Airports can retrieve both live and historical data about specific patterns, such as entrance and exit usage, walking routes and time spent in various areas, such as security, retail, lounges, rest rooms, gates and more. The patterns can be aver- aged over a day, a week, a month, as well as a specific time of day, a specific holiday, etc. This enhances an understanding of how disruptions or changes affect standard behavior and enables the airport to add value to existing facilities and new investments to unlock new business opportunities. COLLATING THE DATA Any combination of data can be extracted for measurement, both real-time and historically, to provide the desired output, such as: • Queue times and occupancy and flow per area, per flight • Origin/Destination network diagrams • Auto-profiling passenger behavior from entrance to gate, minute by minute • Multi-stage passenger show-up profiles DISTRIBUTED IN THE U.S. BY MYSLIK, INC. 303.697.9692 WWW.MYSLIKINC.COM | or visit This product is subject to one or more of the patents and/or patents pending as listed at Photo courtesy of NASA FOD GONE Documenting movement patterns is crucial to greater efficiency when planning new construction initiatives and for optimizing the position of signage, processes, retail outlets, services, and general layout, to improve the retail tenancy mix and more. Blip Systems

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