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TECHNOLOGY May 2017 airportbusiness 29 to think through and anticipate all the potential risks that involved and develop a strong mitigation strategy. Third – and I cannot stress this enough – you must communicate, communicate, communicate. This isn't exactly rocket science, but the reality is that these challenges are exceedingly hard to do well. OUR PROCESS Beginning with stakeholder engagement, the correct stake- holders may not always be obvious. For the JIA project, we started with business development (advertising), landside/ airside operations (flight information displays) and informa- tion technology. We began with the questions: "What do we want to achieve at the end of the day," and "What do we want the visuals to look like?" This made us realize that personnel from brand management needed to be included, which led to questions that required input from folks in safety and security. Through an RFP process Art of Context was selected to help JIA with integration and design, and they became an integral part of the team. These stakeholders were responsible for determining the final solution requirements, had ownership of the final pre-pro- duction designs, performed User Acceptance Testing and ulti- mately owned the production content. Various stakeholders participated in the project at various times, depending on the specific scope that was being developed. Even at that surpris- ingly, there were ideas and requests that the project team had not initially anticipated. For example, safety and security staff wanted to be able to take over any screen in the terminal with emergency messages in the event something happened that could cause the terminal to be evacuated. Business develop- ment personnel suggested using the signs to build the "sense of place" and support local events. Another idea was to show different backgrounds during special events, such as a golf theme during the Tournament Players Championship. We began to think about way-finding in terms of enticing people to think about what they might want as they travel, and then help them find it, rather than just present a digital map to the terminal. We even thought about the friends and loved ones that are The HNTB Companies Infrastructure Solutions hntb.com HNTB has a long history of successfully delivering a wide range of projects — including terminals and runways — to the largest airports in the country. We are pleased to aid our clients' success with award-winning design, program management and planning services. TOP: Salt Lake City International Airport's End of Runway Deicing Program, Utah LEFT: San Francisco International Airport — Air Traffic Control Tower, California RIGHT: Los Angeles International Airport — Tom Bradley International Terminal, California Laddie Irion National Aviation Market Sector Leader (813) 498-5125 EXPERTISE AWARD-WINNING AVIATION www.aviationpros.com/10742068