The airport professional's source for airport industry news, articles, events, and careers.
Issue link: http://airportbusiness.epubxp.com/i/397645
6 airportbusiness October 2014 PUB NOTE Brett Ryden Publisher, AviationPros Group I f you have heard me say it once, you have heard me say it a thousand times: It is the responsibility of the industry leader to create the marketplace. So to better service the aviation industry, Airport Business magazine, stepped into the ring and over the past year unleashed a bold, new, cutting-edge look and as well as a refined editorial direction! Leadership is more than a word; it is a way of thinking and carrying oneself. At Airport Business, we see being an industry influencer as being a rock-solid leader. Leadership is something you can look up to and learn from. With that said, we have decided to make major improvements in our print and digital brands, beginning with our digital a few months ago. While we all like to say we are No. 1 … what does that mean? At Airport Business that means investing financially in staff and technology to offer superior digital and print products and ensure we bring the industry the informa- tion it needs and wants. Knowing we live in a multi-media world and you rely on more than magazines, we have invested in comprehensive multi-media branding to bring the right mes - sage, to the right audience in the right media. Whether it is our magazine, Website, daily eNewsletter, video newsletter, or other custom offerings, we can help you develop and maintain your leadership in the market. We launched a state-of-the-art Website using responsive design technology that automatically knows what device you are using and adjusts the page to optimize your user experience. Even our graphics and ads are designed specifically for each device to ensure you get the informa- tion you need in the optimal design. Look at www.AviationPros.com or our daily eNewsletter on a tablet and rotate the screen. See how it goes between two columns and three columns to optimize your reader experience? It also learns what you like to read and guides you to like editorial to enhance your experience … pretty smart stuff! No more pinching in and out on your smartphone since it is optimized to the device to allow you to read, search information, products and articles. We do the work so you don't have to! Due to popular demand, we have invested in improving our digital daily eNewsletter to keep you informed of what is happening every day in the aviation industry. Keep in touch with what more than 16,000 of your peers read to help keep them informed and subscribe today. Since starting with the Cygnus Aviation Group in January, I have learned that Airport Business is a respected industry brand. We have spent countless hours (as I write this over the weekend) and financial investments to bring the Airport Business brand back to the leadership position we have held for 28 years. Talk is cheap … many say they are No. 1 … many use smoke and mirrors because they cannot compete. Make sure you are showing your leadership position, investing in your product and services to ensure it is best in the market, then make sure your message is shared with your clients. Be a leader by joining with Airport Business and helping the market grow. Leadership is strong, leadership can be fun and enter- taining at the same time, and leadership is bringing new technology to market. Airport Business magazine has been the leader for 28 years and we look forward to leading the next 28 years! While we are proud of what we have accomplished this year … we are far from satisfied and have many new proj- ects in the works to help you in your leadership role. Leaders lead. Let's lead the industry together! Email me at Brett@AviationPros.com with your thoughts or suggestions of topics and technologies you would like to see covered in Airport Business. Together we will lead the industry and create the marketplace. It's the Responsibility of a Leader to Create the Market! Airport Business has been the leader for 28 years and we look forward to leading the next 28 years! WORLDWIDE