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PARKING TECH May 2014 airportbusiness 27 Authority to invest nearly $6 million in a parking system that includes an online registration web- site, license plate recognition technology and a parking revenue control system. Since upgrading the system in 2008, the number of people booking online has jumped from 4 percent to 80 percent, while parking revenue has steadily grown. TACKLE TECHNOLOGY FIRST "We introduced technology, processes and people to enable us to deliver better service than our competitors, and attract customers who were parking off-site," Codd says. "Technology is an investment an airport can easily make because an airport is going to be here in 20 to 30 years. The off-site operators are private operations, and they're more likely to have a short-term outlook." Upgrading parking involved more than sim- ply installing a new parking revenue system, the improvements required back-end hardware and software as well as upgraded technology in the parking garage itself. Codd says Dublin Airport first needed to improve back-end technology around the airport and at its remote lots. "We had to install fiber optic cable and link it back to a central control center so that customers did not get different levels of service depending on which lot or garage they parked at," he explains. They then developed and installed an online parking registration system. Their market research had identified online registration as a key component to attracting visitors to competing parking lots. Vendors outside the fence sold their products online, and to compete Dublin Airport needed to as well, according to Codd. The airport houses the pre-booking system on its website where it handles product man- agement, pricing and transactions. "When pas- sengers pre-book, they pay the full cost of their parking before they come to the airport," he says. "It's not a reservation where you pay to book a Customers can pay extra to park in an executive parking lot near the terminal. SELF-BOARDING GATES Dedicated and Common Use Platforms Internal PC Used as a BGR Network Solution High Acceptance Level for Self-Service Passenger Processing EXIT LANE BREACH CONTROL Stainless Steel Construction Video Analytics for Intruder Detection Modular Construction Allows Multi-Lane Confi guration Secure, Safe and Smooth Travel. Kaba Access & Data Systems • 1.800.849.8324 • www.kaba-adsamericas.com Visit us in Booth #202 at the AAAE Annual Show in San Antonio! www.aviationpros.com/10132063 airb_26-29_ParkingTech.indd 27 5/2/14 9:52 AM