special report
The interactive kiosks replaced
CMH's existing courtesy phone
boards.
James Canton suggested at a recent
conference that airports wishing to
stay abreast of emerging trends look
beyond the standard industry resources. A potential resource is the Digital
Signage Federation (DSF), a leading
trade group that provides an international trade show dedicated to digital
signage. DSF also provides access and
information on interactive technology, out-of home networks, webinars,
case studies, guides to getting started
with digital signage, as well as training
and certification opportunities via its
website at www.digitalsignagefederation.org).
Reaching passengers tucked in in
their technology cocoons is critical
part of airport business. But it's possible to utilize both the technology
passengers carry and the technology
provided in the terminal environment
to keep the lines of communication
open.
about the author
David Saleme,
A.A.E
David Saleme, A.A.E., joined the
Columbus Regional Airport Authority
(CRAA) in October 1996. He was
hired under the General Counsel's
office, with a focus on concessions
and real estate. Since then, he has
been responsible for terminal and
concession development at Port
Columbus International Airport, part
of which includes terminal advertising
and marketing. Saleme's primarily
responsible for managing the
in-airport advertising program, which
includes, in addition to the awardwinning video wall system, more
than 20 additional digital advertising
screens throughout the terminal, and
the external digital billboard program.
AviationPros.com/company/10825506
April 2013
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