Airport Business

APR 2013

The airport professional's source for airport industry news, articles, events, and careers.

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special report The interactive kiosks replaced CMH's existing courtesy phone boards. James Canton suggested at a recent conference that airports wishing to stay abreast of emerging trends look beyond the standard industry resources. A potential resource is the Digital Signage Federation (DSF), a leading trade group that provides an international trade show dedicated to digital signage. DSF also provides access and information on interactive technology, out-of home networks, webinars, case studies, guides to getting started with digital signage, as well as training and certification opportunities via its website at www.digitalsignagefederation.org). Reaching passengers tucked in in their technology cocoons is critical part of airport business. But it's possible to utilize both the technology passengers carry and the technology provided in the terminal environment to keep the lines of communication open. about the author David Saleme, A.A.E David Saleme, A.A.E., joined the Columbus Regional Airport Authority (CRAA) in October 1996. He was hired under the General Counsel's office, with a focus on concessions and real estate. Since then, he has been responsible for terminal and concession development at Port Columbus International Airport, part of which includes terminal advertising and marketing. Saleme's primarily responsible for managing the in-airport advertising program, which includes, in addition to the awardwinning video wall system, more than 20 additional digital advertising screens throughout the terminal, and the external digital billboard program. AviationPros.com/company/10825506 April 2013 www.AviationPros.com 11

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