Airport Business

NOV 2018

The airport professional's source for airport industry news, articles, events, and careers.

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18 airportbusiness November 2018 AIRLINES toward it, said Reim. “However, it needs to be clear what the more near-term targets are in order to maximize growth opportunities in the meantime,” she explained. Having worked with many airports and airlines, Mead & Hunt has a good sense of what is realistic and credible once the relevant background work has been completed, said Pickering. “That usually takes some analyses to determine realistic opportunities and to set priorities and we sometimes have to tell the airport that we don’t see a possible market as being viable,” he said. “For example, if the market study indicates an airport has 10 passengers traveling daily each way between a potential point-to-point route, then that potential route wouldn’t be considered a target route,” he explained. “We review our analyses and assessment with client airports to make sure there is a clear understanding of what is realistic, where to focus our efforts, what will be required to move this forward and the resources and timeline that might be required.” Some communities still look at airlines as a public utility, said Schorr. “They see it as their right to have air service. But we are realistic when we work with airports, communities and their partners. We put ourselves in the role of the airline network planner, asking will a route work or not, since as a firm with our experience, we know how airlines make these decisions,” he said. “We want to develop strategies that actually work for the market so there’s no surprises.” While it’s always good to outline strategies and priorities, in the end, it’s all about bringing in air service. For Schorr, that means there are no favorite air service wins. “We have 206 wins since 2015. But most importantly, those wins represented all sizes of airports in the U.S., Latin America and Europe ranging from ultra-low-cost airlines to network carriers,” he said. One win Schorr highlighted is the recently announced Lufthansa flight between Austin, Texas, and Frankfurt. “This flight is a testament to the strength of this market. British Airways has been here with a flight to London Heathrow Airport since 2014, but it’s seen such demand, the airport saw that it would need more international flights,” he said. “It’s good that Austin has Condor and Norwegian, but local businesses said they wanted a Star Alliance carrier.” Campbell-Hill worked with Lufthansa for a few years to show it why Austin was such a good opportunity, said Campbell. “It’s good for the community because of its big economic impact,” he added. Other Campbell-Hill wins include Jacksonville-Denver on United Airlines, Santa Barbara-Minneapolis St. Paul on Sun Country, Philadelphia-Mexico City on American Airlines and Columbus-Seattle on Alaska Airlines. InterVistas’ Reim highlighted her firm’s Nashville flight to London Heathrow on British Airways. “It was a great example of combining forces from across the community to present the best data and strongest commitment. The service has been operating just under half a year and is doing very well,” she said. The strong performance to date is important for other communities looking for similar services, said Reim. “If new air services prove a success, it encourages airlines to continue looking for new opportunities,” she noted. “Therefore, while airports compete with each other to at least some degree for air service, they even more so depend on each other’s successes.” Launching a new route can sometimes take years before coming to fruition, said Pickering. “Some airports view working with a nearby airport a conflict so we determine if there’s a perceived conflict before proceeding,” he said. “Other factors include the airports level of experience and organization with regard to their air service development efforts.” Pickering highlighted Mead & Hunt wins including Indianapolis-Paris, Monterey, Calif.-Denver, Colorado, St. Louis-San Jose, Daytona Beach, Fla.-Toronto and Wilmington, N.C.-Chicago, to name a few. So when the time comes to consider hiring an air service consultant, all three have solid advice. “I always say talk to multiple firms, since we all have different approaches when it comes to doing air service development,” said Schorr. “I also encourage airports to talk to their peers about their experiences with air service consultants. And talk to airline network planners for their thoughts.” Reim advised working with a consultant who can compliment your airport. “It is important that you combine as a strong team. We always like to say that it is important for the consultant to be seen as part of the airport’s air service development team,” she said. “Of course, ensuring that the consultant has the right staffing and resources goes without saying. Read more at 12432616 The Indianapolis Airport Authority utilized different imagery to promote new service to Paris. Indianapolis officials provide promotional items as part of a new air service launch. Indianapolis Airport Authority

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