Airport Business

OCT 2018

The airport professional's source for airport industry news, articles, events, and careers.

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Page 36 of 59

October 2018 airportbusiness 37 Tracey L. Wright, C.M. Tracey Wright is changing the way airports look at special events, using them to increase the value of the airport marketing program and bottom line. She is also redefining the terms “community engagement,” “branding” and “airport-as-destination” by being an industry leader in all three areas, according to her nomination form. In April 2015, Denver International was looking for a special events manager to create and implement something that no other airport in the country did — host free events for passengers, employees and the community. Wright sees the future of aviation as getting back to a personal approach where passengers, employees and the community enjoy coming out the airport. But her greatest challenge — and one closest to her heart — was bringing a free ice skating rink to the center plaza of the airport. “The project took 12 months, was organized across 15 departments and the outcome was more than we could have ever expected,” said Wright. “The first year, 2016, we had more than 8,000 skaters from flight crews to employees, passengers, and school groups. People came in masses,” she said. The airport enlarged the rink and skate change area and added an Airstream trailer as the skate shop. “We hit 16,000 skaters in 2017. This is by far my proudest moment. By creating an environment at an airport, with the sounds of aircraft departing and arriving on runways less than a mile away, people are coming out to for a fun, free family-and-friends environment,” she said. “That’s why I do what I do.” “I love transforming the antiquated idea of an airport as a stressful shell of departure into a bona fide adventure; and into a destination for travelers, families, nearby residents and employees alike. We have a surprise and delight space for passengers, employees, and the community to enjoy, relax and unwind,” Wright added. “It’s unheard of at airports in the U.S., where most people feel stressed or rushed, Denver International Airport is charting a new course for what an airport can be and I get to be a part of that history.” Continued online at DENVER INTERNATIONAL AIRPORT CONGRATULATES TRACEY WRIGHT Special Events Manager, C.M. Airport Business - 2018 Top 40 Under 40

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