Airport Business

AUG-SEP 2018

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August/September 2018 airportbusiness 25 TERMINAL DESIGN to collect first-hand data on a few individual light therapy products intended to be used as phasic “boost” solutions for minimizing the disruption to our internal rhythm and determine strategies to best apply the findings to the built environment. Utilizing members of its aviation team, Corgan tested three popular product types (eyewear, intracranial illumination earbuds, and a light box) and documented the results. Participants ranged from 20 to 60 years of age and were approximately 44 percent male and 56 percent female. Fifty percent of participants expressed they had some rudimentary knowledge of the purported benefits of light therapy products prior to engaging in the experiment. For the light box and intracranial illumination earbuds, participants were instructed to follow the product instructions over a three-day period. For the eyewear, participants utilized the product user instructions paired with a phone app while traveling. Surveys were conducted after each day of product use highlighting how users experienced changes in their mood, sleep quality, alertness, focus, energy and ability to follow the product schedule as described. Results varied with most participants feeling a positive impact from the technology but being inconvenienced by the intensity, time duration, schedule, maintenance and/or appearance. To reduce the number of obstacles and for these technologies to work best, they would need to be seamlessly integrated into the built environment. However, in an airport terminal, such a solution requires simultaneously meeting the needs of several different types of passengers and destinations. Airport Integration The complexity of lighting design for an airport increases when accounting for the unintended consequences that travel has on passengers. Creating a d esign solution that benefits diverse passenger needs and reduces negative impacts during travel requires a holistic approach to lighting in terminals — one that reboots our circadian rhythm through integration of tunable lighting with dynamic adjustability. Starting at check-in areas in the airport, light color temperature and intensity can be automatically adjusted to match the time zone of the airport’s location. This prevents passengers arriving in the pre-dawn hours from receiving a disruptive shock to their circadian rhythm before beginning their journey. Instead, entry to the airport can be accompanied by calming light that ADDING THE HOTELIER'S TOUCH TO THE AIRPORT EXPERIENCE By Graham Richards Diversifying options for travelers can enhance the passenger experience and create a unique ambiance inside your facilities. Hotels over the last several years have updated their offerings to meet the expectations of the modern traveler and have perfected the “me” experience for their guests and airports are starting to take note, adopting a more customer-centric model that embraces personalization over standardization and provides quality hospitality experiences that engage passengers from landside to airside. Cookie-cutter offerings have been replaced with a diversification of food, working, and lounging options that are tailored to passengers’ needs. In addition to innovations in design and amenities, airports and lounges are elevating customer service to ensure that all guests have a personalized experience that addresses their individual needs. These combined efforts ensure that order, clarity and calm are synonymous with the passenger experience. In the past, many hotels have had standardized amenities, so that people know exactly what to expect when staying with a particular hotel brand regardless of where the specific hotel is located. This includes knowing the room layout and what kind of art and food offerings to expect. However, with the current explosion of boutique hotels that provide a location-authentic and personalized experience when it comes to room style and amenities, consumers are more interested in having diverse options to choose from when selecting where they will stay, hotels have fashioned themselves as destinations rather than just a place to sleep for a night. Airports are following a similar path by realizing consumers want more out of their time at an airport. If there are more experiences to enjoy like shops, restaurants, and lounges, it will only drive more revenue for the airport. Meeting the desires of the modern traveler Travelers want the airport experience to easily fit into their daily life and not interrupt ‘business as usual.’ If a traveler is looking to take work calls and reply to emails, they want a quiet place with Wi-Fi to be productive and connected. On the other hand, a traveler might want a place to be entertained by movies or have a mini spa experience before starting a vacation. Travelers want more than just a basic functional airport experience, they want it to enhance their time in between destinations. Instead of one restaurant or store to choose from, they want a number of diverse options, so they can make a selection based on their individual needs at the time they are traveling. Since the time at the airport can be the most stressful part of some people’s travel, travelers seek a place to experience genuine hospitality, just as they would at a nice hotel. They want to be treated as individuals and know that their needs are important. Turning the airport into a destination in its own right We can already see that airports have followed the lead of hotels by bringing a hospitality experience to the airport space in lounges and concessions to meet the needs of the modern traveler and working to provide an exemplary hospitality experience that will cause travelers to seek out a specific airport when booking a flight. The option of a shared-use lounge is an impactful way airports can increase a traveler’s experience by offering as little disruption as possible while providing a unique space to spend time. Read more at www.AviationPros.com/ 12411263

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