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PARKING 10 airportbusiness May 2017 By Dan Kupferman WAYFINDING AND AUTOMATED PARKING GUIDANCE SYSTEMS What if you could tell each of your customers how crowded every one of your garages and lots are before they leave home? As they drive to your airport, imagine telling them that a parking garage just filled up and how many spaces are available at each of the other facil- ities. When they arrive, you inform them how many spaces are available on each level and then direct them to a specific available space. Too labor intensive? Actually, you're doing all this without any staff. An automated parking guidance system (APGS) is an information network that provides real-time information about space availability and directions at every stage of the parking experience. Magnetic loops, ultrasonic sensors, license plate recognition cameras and/or digital I magine removing the stress associated with driving to the airport: no more worry- ing if you'll find a space or how much time it may take. Parking is not only the first and last impression for airline customers, it's also a major — if not the major — non-aero- nautical revenue stream for most major airports. It's no coincidence that technological advances have made parking easier for motorists and more profitable for owners. How is that happening? Read on. Airports like William P. Hobby Airport in Houston use various technologies to make it simpler for airport users to find an onsite parking space, easing stress and improving the overall experience for them. How Parking Technology Saves ( and Builds ) Market Share Using a variety of technology can improve the traveler experience and increase revenues.