FACILITIES MANAGEMENT
May 2017 airportbusiness 47
MEASURING PASSENGER FLOW USING MOBILE
DEVICE MOVEMENT DATA
A recent Expedia survey found that 94 percent of leisure trav-
elers travel with a mobile device, meaning that data collection
from mobile devices can accurately provide hard numbers of a
significant percentage of travelers.
With sensors that measure the movement of passengers´
mobile devices, airports can generate a cohesive passenger
experience picture, including accurately measuring and pre-
dicting wait times, while simultaneously providing data about
how passengers move and use the airport.
Airports can retrieve both live and historical data about
specific patterns, such as entrance and exit usage, walking
routes and time spent in various areas, such as security, retail,
lounges, rest rooms, gates and more. The patterns can be aver-
aged over a day, a week, a month, as well as a specific time of
day, a specific holiday, etc. This enhances an understanding
of how disruptions or changes affect standard behavior and
enables the airport to add value to existing facilities and new
investments to unlock new business opportunities.
COLLATING THE DATA
Any combination of data can be extracted for measurement,
both real-time and historically, to provide the desired output,
such as:
• Queue times and occupancy and flow per area, per flight
• Origin/Destination network diagrams
• Auto-profiling passenger behavior from entrance to gate,
minute by minute
• Multi-stage passenger show-up profiles
DISTRIBUTED IN THE U.S. BY MYSLIK, INC. 303.697.9692
WWW.MYSLIKINC.COM | bmyslik@myslikinc.com
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This product is subject to one or more of the patents and/or
patents pending as listed at www.aerosweep.com
Photo courtesy of NASA
FOD GONE
www.aviationpros.com/10287496
Documenting
movement patterns
is crucial to
greater efficiency
when planning
new construction
initiatives and
for optimizing the
position of signage,
processes, retail
outlets, services,
and general layout,
to improve the
retail tenancy mix
and more.
Blip Systems