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Issue link: http://airportbusiness.epubxp.com/i/818811
COVER STORY 24 airportbusiness May 2017 By Benét Wilson A s airports continue to step up when it comes to conces- sions, the industry is seeing growth in bringing pop- ular local concepts from the street to the terminal. These outlets have become a way for airports to further create a sense of place for both local passengers and those who may not have a chance to visit a city. NOW LANDING: LOCAL CONCEPTS Airports look to local favorites in their communities to add to their bottom lines. At San Francisco International, 87 percent of the airport's food and beverage concepts are local. San Francisco International Airport (SFO) San Francisco International also has a pop-up store concept, which allows local businesses to test out selling in the airport. San Francisco International Airport (SFO) McEvoy Ranch of Marin County sells olive oils, soap and lotions at San Francisco International Airport. San Francisco International Airport Nashir and her team regularly visit San Francisco's more interesting neighborhoods and attend small business development events to see which concepts might be adaptable to the airport environment. San Francisco International Airport (SFO)