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Issue link: http://airportbusiness.epubxp.com/i/813534
April 2017 airportbusiness 5 INSIDE THE FENCE GROUP PUBLISHER: Brett Ryden Brett@AviationPros.com 920-568-8338 EDITOR-IN-CHIEF: Joe Petrie Joe.Petrie@AviationPros.com 920-563-8370 SENIOR EDITOR: Benét Wilson BWilson@AviationPros.com 443-838-7033 COLUMNIST: Ralph Hood ralph@ralphhood.com SALES National Accounts Manager: Michelle Kohn 800-547-7377 x3344 Michelle@AviationPros.com PRODUC TION Art Director: Rhonda Cousin Production Manager: Carmen Seeber cseeber@southcomm.com CIRCUL ATION Audience Development Manager: Debbie Dumke SOUTHCOMM BUSINESS MEDIA CEO: Chris Ferrell CFO: Bob Mahoney COO: Blair Johnson VP, Production Operations: Curt Pordes VP, Technology: Eric Kammerzelt Executive Vice President: Gloria Cosby VP Marketing: Gerry Whitty Director of Digital Business Development: Lester Craft List Rentals: Elizabeth Jackson email: ejackson@meritdirect.com phone: 847-492-1350 ext. 18 • fax: 847-492-0085 Subscription Customer Service 877-382-9187; 847-559-7598 Circ.AirportBusiness@omeda.com PO Box 3257 • Northbrook IL 60065-3257 Article reprints • Brett Petillo Wright's Media 877-652-5295, ext. 118 bpetillo@wrightsmedia.com Airport Business (USPS 001-614), (ISSN 1072-1797 print; ISSN 2150- 4539 online) is published 8 times per year in Feb/Mar, April, May, Jun/Jul, Aug/Sep, October, November and Dec/Jan by SouthComm Business Media, LLC. 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PO Box 803 • 1233 Janesville Ave Fort Atkinson WI 53538 920-563-6388 • 800-547-7377 VOL. 31, NO. 4 Joe Petrie Editor-in-Chief O n Feb. 20, I was on a flight from Milwaukee to Tampa (Southwest Flight 1519), when a passenger had a severe medical emergency. The crew sprang into action, called in all medical personnel on the flight to assist and after performing an emergency landing, rescue officials in Tampa took over and the ground crew did their job moving us around in a timely fashion. Without breaking a sweat, airline and air- port workers saved a person's life. And when everyone applauded their efforts, the only response they gave was "this is what we're trained to do." You might not realize this, but what you do is really amazing to the rest of the world. They just don't realize it until they see it in action. Airports Council International – North America (ACI-NA) recent- ly released a report showing our airports need a $100 billion in investment by 2021 just to accommodate growth. That's a big number and something that can frighten a lot of politicians. If you want to lessen their con- sternation, you need to show them what you do. Airports are quick to tout new flights and major construction projects to their local press, but don't share the day-to-day work that is really unique. Educated the public about what you do and show them why you're important. In this issue, we look at the snow plow rodeo put on at the IASS in Buffalo. The public doesn't think about snow removal at an airport despite it being one of the most critical and skillful jobs on the airfield. But when the local press was invited to see the rodeo in action, it showed the public how imperative it is to allowing them to travel. Most people don't give a second thought about a runway while going through the air- port or how it operates outside of where they'll find the closest bathroom or eatery. If you show them how interesting it really is via your local press outlets, you will be surprised how fast they catch on. The industry has a lot of chal- lenges facing it this year, but there conditions are present to make meaningful gains for airports across North America. Getting the support for airports means gain- ing the support of the public, so in the advice of my first news editor when I broke into the industry, "if you want to reach people, don't tell them a story—show them a story." Now I Have Your Attention ONLINE EXCLUSIVES f OTG Offers Sneak Peek of New United Terminal at IAH OTG Management and United Airlines gave a pre-opening preview of the new 265,000-square- foot Terminal C North at Houston's George Bush Intercontinental Airport. With new restaurants and amenities, the terminal focuses on transforming the overall traveler experience. www.AviationPros.com/12312287 f A Clear Comeback in Airport Security After shutting down abruptly in 2009, Clear is making a comeback in North American airports with plans to expand into new markets in 2017. See what the company has in store moving forward and how it has changed with new leadership. www.AviationPros.com/12312257 U.S. Department of TransportaƟon@ USDOT The @USDOT Women and Girls in #Trans- portaƟon IniƟaƟve has assisted >300 women through in- ternships, mentoring. FAA @FAANews New #FAAForecast shows air travel will remain strong w/ conƟnued growth in U.S. & internaƟonally from 2017-2037! hƩp://bit.ly/2nahNr4 U.S. Travel Associa- Ɵon @USTravel @POTUS speaks of- ten of the U.S. trade balance and keeping jobs at home. Int'l visitors to the U.S. are key to both. "if you want to reach people, don't tell them a story—show them a story."