FINALANALYSIS
42 airportbusiness August/September 2014
FINALANALYSIS
FIFTY-FIVE
PERCENT
PERCENTAGE
OF
PASSENGERS
WILLING
TO
PROVIDE
PERSONAL
INFORMATION
TO
AIRPORT
CONCESSIONS
AND
RETAIL
OUTLETS.
Source:
ACI-NA
THELLA
BOWENS
CEO, San Diego
Regional Airport
Authority,
ACC Aviation Award of
Excellence Recipient
JIM ELWOOD
New Director,
Jackson Hole Airport
$
93
68
Median total news and gift shop rent per square foot
Source: ACI-NA
PHILADELPHIA AIRPORT
GETS PHYSICAL
Travelers can now pass the time by getting physical at Philadelphia
International Airport. As part of its "Just Plane Fun" customer appreciation
program, the airport added workout equipment to terminal waiting areas
and shopping zones. The airport provides 30 exercise bikes for passen-
gers to encourage light cardio workouts between flights. The bikes are
positioned near electrical outlets to enable passengers to workout as they
charge their electronics. James Tyrrell, deputy director of aviation, reports
that the airport hopes to gather the funds to make this fitness platform
permanent. "Traveling to and through airports is stressful for many peo-
ple, and our job is to make that experience less stressful," he says.
"This exercise equipment helps us meet that goal."
"Airports should think very carefully
about how they want to treat their
customers and the kind of experiences
they want to deliver."
— JOHN ACKERMAN, CHIEF COMMERCIAL
OFFICER, DENVER INTERNATIONAL
AIRPORT
"43
PERCENT
of passengers
said they are
open to the
prospect of
shopping at
the airport, but
well under half
(21 percent)
reported they
usually found
something to
buy."
Source: ICLP study
of missed marketing
opportunities
at airports
73%
The amount sales at
airports are expected to
grow from 2013 to 2019,
predicts Verdict Retail,
a consultancy
(The Economist).
$
5.15
Median amount
spent on food
and beverages
at the airport.
Source: ACI-NA