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PARKING TECH August/September 2014 airportbusiness 41 AD INDEX CLASSIFIED ADVERTISING is just as important. Passengers are tired, and excited to get home or to their local destination without a fuss. Maglothin says a guided procedure, fast transactions and clear directions upon exit pro- vide a positive experience for visitors. Most airports still have some level of cashiering, but the industry in general is reducing manual labor with automated machines. Flanagan says license plate recognition cameras are used widely in the industry to avoid fraud at exits. If a person says they lost their ticket at the exit kiosk, their information will have been stored electronically based on their license plate information. This greatly protects the airport's parking revenue stream, as many people have found ways to pay less. Another way is by credit card recognition. Instead of giving a paper ticket, a visitor sim- ply swipes their card upon entering and uses the same when leaving. "It provides a much faster transaction than a typical cashier with a ticket, or even a ticket with a credit card," Maglothin adds. Speaking of credit cards, he says something that will certainly impact parking technologies in the future is the Europay, Mastercard, Visa (EMV) standard that is mandated compliant by October 2015. Many places in Europe require a PIN num- ber to use a credit card, he explains. While in the United States, that is already the process for debit cards, it would be across the board for all card transac- tions. Airports are concerned with having to install PIN tabs on all exit lane devices, and also shouldering the cost to modify or replace equipment which can't handle the new process- es. "And, the software costs on the backend to process these transactions," he adds. "All air- ports are going to be affected by this." The balance in getting a dream parking garage comes in the amount of money an air- port invests in new technology and the level of technology it can afford. Each airport's dream parking facility will be differ- ent depending on buildings, passenger trends and financial ability, but it's without question that a positive experience will attract return visitors. Maglothin suggests execs look at their parking revenue system, the amenities which an airport offers to visitors and then compare those to peer airports. "Really judge yourself if you're implementing the best practices because that's what customers ultimately will expect, and you could be putting yourself at risk for revenue losses if you're not meeting the latest standard," he concludes. www.aviationpros.com/10017751 "... you could be putng yourself at risk for revenue losses if you're not meetng the latest standard." JAMES E. MAGLOTHIN, DIRECTOR OF CAR PARK MANAGEMENT SYSTEMS AT WALKER PARKING CONSULTANTS Advertser ................................... Page # Airport Consultants Council.............................................. 29 irĮeld ^olutons ...................................................... 34 AirIT .................................................................................. 27 Astronics DME .................................................................. 25 viatonWros >/s ......................................................... 30-31 aimler sans h^ >> ........................................................ 7 ⩝ ommercial drucŬ .................................................... 2-3 'arsite ................................................................. ϭϭ ϭϯ ϭϱ GCR ................................................................................... 12 >eŬtro ............................................................................... 40 NBAA ................................................................................ 43 Eissan Es Wassenger san ................................................. 44 Zampmaster ..................................................................... 28 ^chǁeiss ........................................................................... 41 sW uildings ...................................................................... 35 Reed - Joseph International Company Frighten Birds From Active Runways With The Scare-Away System 8 Ê Ê BIRD AND WILDLIFE CONTROL 800.647.5554 reedjoseph.com ADVERTISE HERE Contact Mike Ringstad for advertising information: Phone: 800-547-7377 ext. 1307 E-mail: Mike.Ringstad@cygnus.com