The airport professional's source for airport industry news, articles, events, and careers.
Issue link: http://airportbusiness.epubxp.com/i/140389
PUBLISHER: Phil Saran Phil.Saran@AviationPros.com 920-568-8338 EDITOR: Ronnie Garrett Ronnie@AviationPros.com 800-547-7377 ext. 1370 INSIDETHEFENCE Ronnie L. Garrett Editor Columnist: Ralph Hood ralph@ralphhood.com SALES National Accounts Manager: Missy Zingheim missy@AviationPros.com 920-563-1665 Classified Advertising: Josh Jones Josh.Jones@AviationPros.com 920-568-8307 National Automotive & Truck Manager: Tom Lutzke 630-484-8040 International Sales Representative: Lutz Krampitz Germany, Switzerland, Austria, Turkey, Scandinavia +49 (0) 203 456 82 66 • Fax +49 (0) 203 456 85 38 krampitz@krampitzVv.de International Sales Representative: Stephanie Painter United Kingdom, France, Netherlands, Spain, Ireland, Italy +44 1634 829386 • Fax +44 1634 281504 Stephanie@painter-lowe.com List Rentals: Elizabeth Jackson email: ejackson@meritdirect.com phone: 847-492-1350 ext. 18 • fax: 847-492-0085 Cygnus Reprint Services For reprints and licensing please contact Nick Iademarco at Wright's Media 877-652-5295 ext. 102 or niademarco@wrightsmedia.com PRODUCTION Art Director: Rhonda Cousin Media Production Rep.: Carmen Seeber Carmen.Seeber@cygnuspub.com CIRCULATION Group Circulation Manager: Jackie Dandoy Circulation Manager: Debbie Dumke Cygnus Aviation Executive Vice President: Gloria Cosby VP Marketing: Gerry Whitty Group Publisher/ Transportation Group: Larry Greenberger CYGNUS BUSINESS MEDIA CEO: John French CFO: Paul Bonaiuto VP Audience Development: Julie Nachtigal VP Technology: Eric Kammerzelt VP Human Resources: Ed Wood VP, Production Operations: Curt Pordes Published and copyrighted 2013 by Cygnus Business Media, 1233 Janesville Ave., Fort Atkinson, WI 53538. 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Canadian GST# 131910168. Airport Business (USPS 001-614; ISSN 1072-1797 print; ISSN 2150-4539 online) is published 8 times per year in Feb/Mar, April, May, Jun/Jul, Aug/Sep, October, November and Dec/ Jan 2014. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. Change of address or subscription information: Toll Free: 877-382-9187, Local: 847-559-7598, Email: circ.airportbusiness@omeda.com. POSTMASTER: Please send address changes to Airport Business, Cygnus Business Media, PO Box 3257, Northbrook, IL 60065-3257. Printed in the USA. Canada Post PM40612608. Return Undeliverable Canadian Addresses to: Airport Business, PO Box 25542, London, ON N6C 6B2. Vol. 27, No. 6 June/July 2013 Let's Get Social F ive years ago, I was a social media novice. Then I added a personal Facebook page, and it opened my eyes to social media's possibilities both personally and professionally. Today when I'm not managing content for Airport Business' Facebook, LinkedIn, Twitter accounts, and uploading content to AviationPros.com, I'm managing social media for my photography business, and handling social media for other small businesses in the area. And what I've learned is this: • If your business is not on Facebook, you're missing out on a tremendous marketing opportunity. In my own business, I've found this to be a powerful tool that helps you connect with the right audience to turn them into customers. It's also a great way to educate and problem solve with existing customers. • If you are not on LinkedIn, you're missing the networking boat. When I'm researching an article, I am able to tap into professionals across the globe for insight. Not only that, but I cannot count the number of opportunities that have come my way simply because I knew someone, who knew someone, who suggested I was the one for the job. • Twitter. This has become my new favorite pasttime. Twitter is filled with nuggets of information that I would not get anywhere else, and if I did, I wouldn't get them as quickly. This tool keeps me current with airport and company happenings—in real time! • Instagram. Besides for being a fun way to connect with family and friends, I've learned it's also an amazing and unique opportunity to promote products, services and expand your mobile presence. It's important to ask yourself if your airport is doing all that it can to embrace the techno-social revolution. Today's digitally connected traveler expects airports to be as connected as they are. Check out Roanoke Regional Airport's fantastic new way of reaching customers with "need-to-know" information on Page 18. Find out the 7 Top Marketing and Communications Trends for Airports on Page 6. And learn what concessions, WiFi and social media have in common on Page 20. The possibilities are endless! It's important to ask yourself if your airport is doing all that it can to embrace the techno-social revolution. In the words of a Tweet that came across my Twitter feed recently: "It is time to go digital or go home!" VANCOUVER ACES AIRPORT MARKETING/ COMMUNICATIONS CONTEST For the second consecutive year, Vancouver International Airport is the recipient of the Peggy G. Hereford Overall Award for Excellence in the 2013 Airports Council InternationalNorth America (ACI-NA) Excellence in Marketing and Communications Contest. The Peggy G. Hereford award is the contest's top accolade, and is regarded throughout the airport industry as the highest honor an airport can earn for marketing and communications excellence. The award recognizes overall creativity in communicating the airport's message, effectiveness in connecting with audiences, and the overall scope of the airport's effort in marketing and public relations. Vancouver garnered first place in five categories (annual reports, special events, television advertising, video and film productions, and community outreach) and received 10 awards total. June/July 2013 airportbusiness 5