The airport professional's source for airport industry news, articles, events, and careers.
Issue link: http://airportbusiness.epubxp.com/i/122648
special report Get Smart About Smartphones Recent surveys show approximately 90 percent of airline passengers carry at least one smartphone. It is safe to assume---through direct observation ---that many also carry multiple digital devices. Based on this, airports should consider pushing information directly to passengers on their mobile devices. Airports can take advantage of this trend by designing web pages tailored to mobile devices or by utilizing apps designed specifically for the airport industry (or the specific airport). Scaled down web pages or airport-focused apps typically supply the same information delivered via traditional in-terminal signage. For example, the Clear Channel Airport FlySmart app contains detailed terminal maps that help users locate their position in an airport, find a nearby restaurant, track a flight, and locate ground transportation. It also generates ad revenue for the airport by integrating advertising into the app. All of this information transfers through the technology cocoon directly to passengers on their smartphones or tablets. Community Connections Airports should also consider connecting with passengers outside their technology cocoons by providing opportunities for them to interact with digital signage within the airport. Interactive kiosks are one form of digital signage that grabs passengers' attention and encourages their direct engagement. Like mobile technology, interactive Varco Pruden has built a reputation for AIRPORT INDUSTRY BUILDING SOLUTIONS Calamos Corp. Office & Hangars Bohemian Air, Loveland, CO Phoenix Sky Harbor Air Cargo Facility VOLO Aviation, Stratford, CT When you need a hangar, maintenance facility, FBO terminal building or cargo warehouse, Varco Pruden Buildings and their coast-to-coast network of authorized builders work as a team to provide a high quality facility, on time and on budget. Varco Pruden, a pioneer in the steel framed building industry, can offer your organization: Lower material and labor costs. Faster completion schedules. Flexible designs for interior space. Choices of exteriors such as brick, stucco, glass, wood or steel panels. All Varco Pruden Buildings are designed, engineered and manufactured to provide a structure that meets your specifications today while giving you quality and sustainability you can rely on in the future. See examples on our website. To find an independent authorized VP Builder near you, visit www.VP.com today. Trusted Since 1948 Kiosks provide bright responsive ads for hotels, ground transportation, and other local amenities and attractions. Find Out More. Visit www.VP.com/ad/AIRBIZ Varco Pruden Buildings is a division of BlueScope Buildings North America, Inc. AviationPros.com/company/10325502 April 2013 www.AviationPros.com 9